Using a well tested, rigorous method can help organizations draw on expert advisors to formulate strategy. A quantitative method, called the Delphi process, improves information gathering and decision making. This method was described in Harvard Business Review as a way to develop “highly useful strategic guidelines.” We have used it to help companies determine whether new clinical trials are likely to be worth their cost; to determine the direction of marketing campaigns; to develop classification systems and terminology for common diseases; to develop appropriateness of various treatments for a particular type of patient; and to set standards for economic analyses. In such situations, traditional processes for problem solving had not been fruitful, but the Delphi panel method was able to produce meaningful results.
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